Brand partnerships

Competition work, education and events with the houses Reuben pours.

Suntory

Suntory Cup 2025 — national winner, professional category

Founded in 1986 and revived in 2025 after a decade away, the Suntory Cup is a celebration of craftsmanship and camaraderie in Australian bartending. Reuben won the professional category of the national final.

Hennessy

Hennessy MyWay — Australia & New Zealand

Hennessy MyWay asks bartenders to reimagine what a cognac cocktail can be, and to do it their own way. Australia and New Zealand have posted record entry numbers across recent seasons.